There’s a certain magic in choosing. Not the magic of always being right—but the magic of momentum.
We’ve all worked with someone—let’s call him Strategy Sam—who treats plans like Tinder profiles: swipe, swipe, swipe. This quarter’s vision? A vapor trail. Last week’s roadmap? A relic. The problem isn’t indecision. It’s unowned decision.
But here’s the rub: strategy doesn’t need to be flawless—it needs to be followed. That’s where progress lives. In the doing. In the rhythm of action. In sticking with the dance long enough to learn the steps.
The best product leaders don’t flinch every time the wind shifts. They pick a path with the best available information, walk it like they mean it, and when the terrain turns rocky, then they adjust. They don’t bail at the first bump. Because you can’t steer a parked car, and you sure as hell can’t improve a strategy that never gets off the whiteboard.
So, choose. Own it. Ship it. Learn. Then—if needed—choose again. That’s not failure. That’s iteration.
Stay Positive & Take The Wheel, Would Ya?
p.s. Confidence isn’t knowing it’ll work. Confidence is knowing you’ll make it work.
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