but not as much as the product.
It makes sense when you consider what the audience, not just wants, but is paying for.
Sure, you can work your way to presenting like Steve Jobs, but until then, it’s better to work on delivering a product people can truly care about. If you asked Jobs, he would say it’s not worth presenting if you don’t have a product in your pocket that steals your show.
Last night my team pitched our media strategy to Lands’ End. We worked up to the hour before our pitch perfecting what we had to offer (the product). With no time to practice, our pitch was rough around the edges. There were plenty of places we could have improved, certainly, but our strategy, our “product”? Nailed it.
Lands’ End chose our agency over the other, who, in my fair judgment, had one hell of a presentation. Everyone knew it was rehearsed well. The Lands’ End marketers (judges) noted their pitch was great, but our product was better. After all, that’s what they showed up for; not our pitch, rather, what we had to pitch.
Stay Positive & Product First, Show Second
- Get Them To Try It Twice - November 12, 2024
- Sometimes There’s No Point - November 11, 2024
- Imagine If - November 10, 2024
