- Address what the audience will want to know first.
- Shut the devil’s advocate up by stating what he would say before he says it (and why he’s wrong).
- Say only the words you can back up with your passion; that your bound to improvise around because your emotions start doing the talking.
- Keep it short and end before the allotted time. You’ll never cover everything they want to know, and, if anything, the longer you go, the more questions you’ll create and the less time they’ll have to ask and you’ll have to answer them. This leads to frustration and an uninformed vote. If there’s Q&A time, make sure you add to it or you’ll wish you had.
Stay Positive & 5. Pitch At Every Opportunity You Can, Learn From It
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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