Plating What People Want

Marketing Experts

You may want the lifestyle the scene above portrays.

If you do, I can tell you how to get there. Interested?

If you don’t, is it poor marketing?

A poor marketer’s instinct might be to wonder how she can advertise this is the lifestyle you want until it’s the lifestyle you want. It’s a great thing this method doesn’t work despite the not-yet-smart marketers of the world insisting it’s an effective strategy.

It’s important (if you care any bit about the marketing world) that you realize the marketer’s job is not to get attention so you can sell what a company has already made, rather the marketer’s job is to think up how to plate something the market is already interested in.

If you think you have a weird product, it’s likely something the market will want. Why? Because people are weird. Now, the best way to market it? Weirdly.

 

Stay Positive & Constant Ads Telling People What They Want Is Not Weird

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Garth Beyer
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