It might not seem like it, but there’s a lot of content out there that’s not even slightly polarizing.
It’s safe content. Often unread content. Barely skimmed content.
Same can be said for the brands that we talk about (and the brands we don’t).
This isn’t all to say that content or brands need to run with an us vs. them campaign.
Rather, it’s better to define the “us” is and stretch with that for the long run.
Let the “them” sort themselves out.
Nike is polarizing. So is Samsung. Johnny Cupcakes and Purlin’ J’s Roving Yarn Company, too. It’s why we talk about them.
Stay Positive & Stand For Something (Anything, Please)
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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