A Poor PR/Marketing/Anything Argument

Argue Over Remarkable Results

The worst argument you can make is to do something one way because it won’t make a big impact anyway.

This is most commonly found when person A wants to do things one way and person B wants to do things the other. Person A argues the results will be the same, so why does it matter? Might as well go with their way of doing things.

Tragic, no?

If a decision doesn’t really matter, don’t just choose one of the two. Figure out a way to make one matter. Typically done by scrapping both options and coming up with a new one, a remarkable one, an unreplicable one with a better result.

Remarkable results are the product of a single process. No other process can get the same results.

 

Stay Positive & Push Yourself, Your Partners, Your Work To Be Remarkable

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Garth Beyer
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