Post Purchase And Out Of The Door

Garth Beyer

Infinity Marketing

I stopped at a Verizon store the other day to handle a billing error. When I walked out of the store, I knew I was out of their minds. They thought they had permission to stop caring.

I exited an Uber vehicle the other day and knew the driver (Uber as a business?) didn’t care about me anymore.

It is no longer okay, no longer good enough for marketers, for sales associates, for artists, for Uber drivers to call it a job done when they get a customer to the establishment. Nor are they done when that customer exits the establishment. Nor are they done post-purchase. Nor are they done post-Amazon review. No.

Infinity marketing; it’s the marketing people want. It’s the caring people deserve. If, as marketers, we’re not doing it, then we’re not holding up our end of the bargain, of the business, of why we’re in this field.

 

Stay Positive & Always Be Caring, Before, After And After After

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Garth Beyer
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