PR Botique And Originality

Garth Beyer

Here’s an oxymoron: everyone is unique.

If every PR agency continues to say they are a boutique public relations firm, the term boutique will lose all it’s meaning, all of its power.

Here are four out of a thousands of sites that consider themselves Boutique firms or agencies:

Heck, this one has Boutique in its name.

Now here is where I show that I don’t know everything. Before researching this concept, I thought I was on to something big. I wanted to show that PR firms and agencies need to quit saying they are all unique, they are all boutiques, they are all different niches of PR and to come up with something more meaningful. PR Outhouse, Exclusive PR, PR Booth, or something like PR Superette are all better variations than the traditional and overused Boutique.

All cool ideas, I feel, but then I read this.

So maybe these PR firms and agencies are not doing any wrong when calling themselves a Boutique, but don’t you agree they can be more original?

Garth Beyer
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