1. Persuade: Getting them to side with your idea.
2. Entertain: Taking a fun idea and making them part of it.
3. Be clever: Blowing their minds with genius.
You can bet which one earns you the most recognition and is my personal favorite.
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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