The other day I wrote about 17 prompts to hone in your dream and ensure success. I felt a little preachy that I shared them, but not my answers.
So, here they are. They’re also proof that it doesn’t take days to answer them. Spit out what you can now in this moment and then revisit your answers a few months from now.
- My product is for people who believe
- that beer brings them closer to others.
- I will focus on people who
- want an escape, but also want to increase their status.
- I promise that engaging with what I make will
- help you get an experience, conversation or beer to remember.
- Who loves what you do?
- Positive-minded craft beer drinkers.
- Who tells their friends?
- Those who have craft beer fanatic friends.
- Who waits in line?
- The crazy (awesome) beer geeks.
- Who buys the lot?
- ^^
- Who can you help?
- Beer drinker or not – we’re here to lend a hand (sometimes with a beer) to the community around us.
- Who makes you care?
- The people. Especially the ones who doubt their own potential.
- Who has the problem you can solve?
- Craft beer drinkers without a cellar.
- Who is your muse, your right customer, your reason?
- Pouring a perfect experience for people who care, too.
- I made this because
- I wouldn’t be able to look myself in the mirror if I didn’t leap.
- People need this because
- they strive for increasing their status and escaping the world (in the most positive sense).
- I do it this way because
- I believe that it will never get easier, but it will always be worth it.
- I want to appeal to this customer because
- I was once the customer and didn’t have the experiences I thought I deserved.
- This is the right thing to do because
- it’s too late to be the wrong thing 😉
- Our company exists because
- I give a damn.
If you didn’t know, I’m working to open a craft beer bar – which is the perspective from which I answered the questions.
Stay Positive & Here’s To Your Success
Photo credit
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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