It’s time to mail a letter to yourself. Two letters, in fact.
One is going to contain a poor review of your gift, product, service–whatever you offer.
And you’re going to write it.
Then write another letter to yourself.
This one will contain a positive review of your gift, product, service–whatever you offer.
Mail them to yourself and when they arrive, ask yourself, “Which letter is more right?”
Heck, you probably won’t have to send the letters. You’ll know once you write them.
The next big task is to decide which you’re going to focus your time on.
Appealing more to the positive review or making up the faults of the poor review?
Stay Positive & The Least Right Answer Is Both
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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