It amazes me how little time people make for things – and I write this in a bittersweet way.
More often than not, we don’t need as much time as we tell ourselves we need. Our default setting is to build in time to surf the web, be distracted, multi task, etc,.
But then we make even less time for things of importance.
Less time for understanding the target on a deeper level, exploring industries outside our own for inspiration and visualizing how what we’re about to do or create can have legs beyond the one touch point.
Time is precious and there are opportunity costs to it.
If we spend time here, we can’t spend time there.
If we do too much of X, we can’t immerse ourselves in Y.
As humans, we love to hide from opportunity costs because an analysis forces us to double down on the difficult work, the emotional labor.
But leaning into it is what sets those who are remarkable apart from those who aren’t. Making the time for what’s truly precious can be your differentiator.
Stay Positive & It Doesn’t Get Easier, But It Gets More Worth It
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