In college I had to create a website with my class that provided a solution to a common community problem. We sent a survey out to community members with one of the questions asking if you (the surveyor) would be disappointed if the product we’ve described didn’t exist. Our response rate was stellar: the majority responded they would be “very disappointed.”
A friend in another class did a similar questionnaire for their mobile app they wanted to create. Very, very few responded they would be disappointed if the app didn’t exist.
What I didn’t realize until recently was that we were growth hacking in terms of establishing product market fit.
There’s a lot of talk about the ambiguous definition of product market fit. I simplify it to a product has met product market fit if the majority of the target market surveyed responds they would be disappointed if the product didn’t exist.
There’s a lot of different ways you can define product market fit. But the point is to measure that it will before you go creating it.
The friend who went ahead and created a full-on pitch for their mobile app–it should go without saying it was a flop. They didn’t have product market fit.
Build it and they will come
Stay Positive & Build It When You Know They Will Come
Photo credit
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