“It makes sense, but I don’t think people will buy into it.”
When there’s resistance to an idea based on the premise of simply not being ready (the market, the people, the idea), then it’s not a matter of sharing more proof of why it will work.
More facts and data and validation points simply wade people down. At some point the proof stops convincing and starts affirming their perception of it being too much.
Rather than give more proof, consider what you can do to make them more ready.
Imagine convincing someone to cross a road. You can tell them the walk signal is on. The lines are freshly painted. There’s gold on the other side. People before them have had the time of their lives walking across. That’s all proof the cross walk works, but the person still isn’t crossing.
So what do you do?
Go to them.
Put them in new shoes. Make them feel like a superhero. Walk with them.
Stay Positive & More Care, Not More Facts
Photo credit
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