It’s fun to brainstorm a great launch, to think of making a giant splash at the start of a new product’s life, to get media validation that your creation will be successful at the start.
However, it’s not worth the extra time, the extra money, the extra resources to do.
Stay Positive & Best To Invest In The Long Run
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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