It’s insanely easy to pull one over on someone.
To discreetly up sell or lock someone in to a subscription or focus their attention on the benefits and not the consequences.
But more and more people are becoming aware of having one pulled over them. They’ve had it done too many times already.
It makes you feel like an idiot, like you’re not good enough for a business, like you’re not cared for.
Better to be a brand that gives one over (and to purchase from brands that do). For us to tip the scale, we have to put our attention on giving so much that there’s not a doubt in a consumer’s mindset that they’re secretly being swindled.
Telling others, “Because I see you. Because I know what it’s like to buy from a brand that doesn’t care,” goes a long way in earning their loyalty.
And sticking to that promise goes even longer.
Stay Positive & Place Your Loyalty In Those Who Give
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