I have reason to believe every successful business puts an end to loneliness.
Stories connect people. Brick and mortar shops craft a space for people to connect with others who have a similar-mindset. Even reading news is less about reading news and more about having something to share at dinner.
When I was working to prove myself wrong (that putting an end to loneliness wasn’t an essential product of a successful business), I argued about delivery services.
Think about it for a moment.
A consumer doesn’t have to talk to anyone on the phone. Doesn’t have to get out of their PJs. Doesn’t have to enter society. At first glance, it’s a way to keep alone.
Yet, when the delivery arrives, people still answer the door.
They could have taped a tip to the door with a note that says “set the pizza down, knock twice and leave.” There was likely a “delivery instructions” portion where they could have noted they wanted no human contact.
Alas, what I believe to be the critical moment to a successful delivery service is in fact that connection at the door. It’s almost like delayed gratification for the customer.
They await that knock on the door as much for the person as the pizza or sub or burrito.
What door are you knocking on?
Stay Positive & The More Loneliness You Put An End The Better
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