It’s harder to differentiate our product or service by saying “we’re better than this other product because our product is bigger/stronger/smaller/faster/etc,.”
Now different styles of a phone are parallel in terms of quality.
We’ve come to realize the facts that a bike with thin tires isn’t too different from a bike with fat tires. Both get you to where you want to go. One tire is a half-inch wide and the other is two inches wide. Neither makes one much better than the other… except in the story they are telling the customer.
If quality is a given, we’re left with the story the product or service tells.
In the past, good design meant better quality. Now good design is about telling a story. It’s that story that stops potential consumers from even thinking about your competition.
Stay Positive & What Does Your Design Say?
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