When we begin to break down all the information we consume, all the words we express and all the thoughts we share, we begin to see a pattern.
The information age is still lingering. We’re consuming more content than ever before … through podcasts, books, emails, texts, TV, social media, feedly, etc,.
Despite what appears to be a lot of content creation, we’re still holding a lot of words back. And not just any words, but answers, explanations, truths.
While a marketing plan and a blog are great to produce when you want to see an idea of yours come to fruition, more important is that we invest the time in answering questions.
And not just any particular set of questions. All of the questions. Yes, all of them.
Here are some to get you started.
- Why did you make it?
- Why do people need it?
- The customer base you’re wanting to reach … Why them?
- Who can you help?
- Who will you leave out?
- What change are you trying to make?
- What makes you care so much?
- What promise are you making to your customer?
- Why would someone recommend it to a friend?
- How will you know it’s working?
- What’s the difficult part?
- Are others changing their status because of you or maintaining it?
- Are you investing enough to measure what needs to be measured?
- How can you amplify the cycle of your idea so it repeats on its own?
- How are you making it easy for someone to talk about you?
- What are you afraid of?
- Who are the gatekeepers?
- What does perfect look like?
- Is it worth it?
Stay Positive & Your Answers Can Become Your Content, Too
Photo credit
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