Before consuming your art, what is the person wondering?
That’s really a great place to start before any copy writing or creating occurs.
List the questions out.
For whatever you’re creating, what is it the end target/user/reader asking?
(It’s really just a page out of the SEO handbook – applied to any form of art. What answers, help, info are they looking for?)
Once you have those questions down. Go ahead and make your work.
When you’re finished, you can gut check yourself.
Did what you make answer all the questions the target was thinking?
Stay Positive & Once You Nailed It, Make It Even Easier For Them To Get Their Answers
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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