Race To The Top

We’re all aware of what the race to the bottom looks like.

Cutting corners. Competing on price. Making this widget that much smaller or that service that much more accessible.

The race to the top is a whole other outlook–one that’s often misperceived.

It’s not quite the opposite of racing to the bottom.

It’s not about making a more quality product.

It’s not targeting fewer people with better persuasive material.

The race to the top is achieved only by being more human, more personal, more empathetic.

People notice when you care. Truly care.

Stay Positive & Who Would Have Thunk?

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.