Tumblr has a pop up that asks “What face are you making when you use Tumblr?” and then asks you for feedback why it’s that face.
Many airports, especially in Europe, have buttons on the way out that you can press to show how satisfied or unsatisfied you were with your experience.
Restaurants and retailers are utilizing this technology feedback tool, too.
The problem I see with it is that it’s not targeted enough.
When everything that makes up a business should be creating a reaction, you can’t have one button because you’ll never know the specifics of what makes them happy or frustrated.
Better to invite 20 strangers to each walk through your establishment with you and you ask how they feel about every item: The decor, the table set up, the doorway, the lighting, the staff dressware, the temperature – everything.
There are tools to help find the time that people are having a poor experience (although, you can tell that simply by looking at sales), but nothing will replace the need to assess reactions item by item.
It’s amazing how much of a difference you can make simply by going through it all yourself.
“How will/are people reacting to this?”
The more consistent the reaction, the stronger the business will be.
Stay Positive & Smile, You’re On Camera
Photo credit
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