Best practice has always been to read it over before you put it out into the world.
Fact of the matter is that it’s not important how many times you read it over, rather the importance lies in how you read it.
You might read it out loud because it helps you write more casually and conversationally. You might even read it over after imagining you were in the target’s shoes. Maybe you read it as if it’s going to your aunt.
You can read something a million times, but if it’s not through the lens of the target then your updates might actually be downgrades.
Stay Positive & You Are Writing For Someone, Aren’t You?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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