Reasons are at the heart of all remarkable marketing.
“Reasons” is a way to trip up novice marketers, though. “Reasons” implies rationality, a guided path backed by information – a map, if you will. These reasons have a place in the marketing strategy, but they’re not at the heart of it.
The real reasons are feelings.
We are going to do A. Reason being? Because A makes them feel like a mother who is doing what’s right for her children.
We are going to run with B. Reason being? Because B makes them feel elated that they’ve accomplished something off their bucket list.
The best reasons are the reasons that evoke emotion and satisfy the motivations of the customer.
Stay Positive & Stop Telling Them Why They Should Buy, Start Showing How They Can Feel What They’ve Wanted To For So Long
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