Forget the Error 404 page. No matter if you can be goofy, a moments laughter still doesn’t answer the question of “Well, when will the page be back up?”
University of Wisconsin’s main servers went down today. Website and all services were broke, down, inaccessible. Once they got the power restored, instead of seeing a 404 not found page, the university redirected all site links to the DoIt technology service twitter page for all updates on campus website and online services.
Sometimes answering the question everyone wants to know is better than making light of an unexpected error.
Stay Positive & Responsive With Transparency
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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