You might have heard the basics a thousand times before, but those around you might not have.
Maybe a teammate was working with another client before your meeting and needs to be regrounded.
Maybe you simply want to emphasize to the client that your thinking is grounded in the agreed upon essentials.
The thing about a foundation is once you let it slip away, you’re working with an entirely new pyramid and the risk of going off-brand, off-target, off-grid increases exponentially.
It’s not worth it for the extra two minutes it takes to reiterate the essentials.
Stay Positive & Grounded
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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