Relevance isn’t a destination.
Each day your target is changing. They’re voicing what they care about. They’re sharing what they’re doing differently today than they were yesterday.
What’s relevant today may not be relevant tomorrow.
It’s our job as marketers to remain relevant, not just be relevant.
Stay Positive & Smart Brands Follow The Relevance
Photo credit
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- Somebody Else Judges Next Round - August 29, 2026
- Between Sets - August 28, 2026
- Half Your Reasons Die Out Loud - August 27, 2026
