The problem with being average isn’t that people don’t remember you.
It’s that they do.
The restaurant that has a server who goes through the formalities, the shoe company who accepts your return through an automated customer service voice system, the bowling alley that has clearly labeled signs for where to return your shoes are all instances of mediocrity and we remember not to go to them.
Instead, we seek out the ever more remarkable.
The restaurant with the server who instills a new sensory experience with our food, the shoe company that accepts the shoes and seeks out what else it can provide unrelated to the shoe exchange, the bowling alley that has a carnival-esque conveyor belt for you to hook your shoes when you’re done are all instances of remarkability and we remember to talk about them.
And that’s the difference between average and above average. One you remember, one you talk to others about.
Stay Positive & Which Are You?
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