It should really be called reputation creation.
Reputation management relies on circumstances knocking on your door and how you handle them.
Reputation creation relies on what you do to create specific results.
It’s funny to think about a brand that wants to be known for excellent customer service because to become that they need to have a series of issues that customers call them for service for.
Better, I think, to be a brand that holds strong to values they can create rather than react to.
It’s the actions we take proactively that are more powerful and resonate more than the actions others look to us to make after the fact.
Stay Positive & What Are You Becoming Known For
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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