It’s incredible how much businesses spend on getting attention compared to what they spend creating something that resonates.
Connections might be triggered by sight, but they’re made from the head and the heart; from a brand that truly sees someone and gives them something that resonates.
The weak connection between a brand and a person might not be due to too few ads, it might be due to the lack of meaning in a product or experience in a service.
Stay Positive & Resonate First
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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