The best way to retain loyalty is to proactively communicate.
Communicate when it’s good news.
Communicate when it’s bad.
Communicate when you screwed up.
Communicate when you have more to give.
It’s not that everyone will listen, but it’s critical that those who do, hear you.
This goes for relationships in general.
If you need to increase your price because if you don’t, your business will begin to tank… communicate it.
If you can no longer accommodate a promise you made to a friend… communicate it.
The cool thing about retaining loyalty is that it’s as impactful to those you’re communicating to as it is to yourself or your business or your organization’s stakeholders.
Lack of communication isn’t just a sign of someone who doesn’t care; it’s a sign of an organization that’s internally struggling.
Why would anyone want to remain loyal to that?
Stay Positive & Communicate
Photo credit
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