You can estimate what your return on investment will be.
You can decide early on what you hope to get out of the work you do.
You can tell shareholders what they can expect to get in the end.
The reality is an investment doesn’t guarantee a return, and certainly not one on the timeline you want.
The question, then, is what will you do when the reality hits?
Shut it down or keep giving, caring and investing?
Stay Positive & The Return Is On Its Own Timeline
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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