The rewarding conversations aren’t often found online.
The challenge of any storyteller is how to carry out the conversations offline.
Online interactions: voice, responsive, there
Offline conversations: (potentially) personal, meaningful, to the root
True, you need both, but I still see so many businesses and startups focusing solely on online interactions and failing when they give offline conversations a try. Google Hangouts, Skype calls, coffee dates — often times people measure what they got out of them rather than what the other person got out of them. That’s when offline conversations flop. Think of what’s in it for them. What do you have to offer? People will always listen to that… and share it.
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