Right For The Brand

It’s so easy to apply a process or procedure or template or setup to one brand if you’ve already done it for another.

But easy doesn’t make it right.

If anything, easy is a signal that it might not be.

Stay Positive & Put In The Emotional Labor Of Doing What’s Right (For The Brand)

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.