If you’re like me, you’ve got no problem admitting you’re wrong when you are.
Maybe it takes a little prodding and a little data to get you there, but you’re not willing to lose relationships or showcase your stupidity to more than you need to to make a point that’s wrong. No, you’re better than that.
Interestingly, though, your customers, followers, fans… are not as open to admitting they’re wrong.
That’s why marketing takes smarts.
You can’t succeed by telling everyone who walks in your door (real or virtual) that they’re wrong and they should make things right by choosing you. It doesn’t work. In fact, it promotes the opposite behavior of forcing them to search for reasons why they are not wrong, regardless of whether it makes rational sense or not. (By the way, right and wrong is rarely ever rational.)
Smart marketing is about taking two approaches simultaneously. The first approach is to focus on those who already believe what you’re selling or offering is right. Continue to show them it’s right. If you say you have the healthiest supplement drink on the market, prove that over and over. Don’t try to shine the light on the fault of other supplements, keep the positive with yours.
Next, is to market that there’s a problem to those who don’t yet believe there is one. It’s not about assigning blame, it’s about showcasing that a problem exists. Too often people market solutions to problems no one knows about yet. There can’t be a right or wrong solution if one doesn’t believe there’s a problem.
Stay Positive & Don’t Waste Your Time With The Naysayers
Photo credit
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