Ripple Effects And Sunk Costs

There’s a car rental shop right next to a bar in a bay in Greece. It was just over a year ago that I was sitting outside, enjoying a beverage and was also served some first class entertainment (and life lesson reminder).

A couple at a table beside us had a confrontation about some damage on the vehicle they returned. It got heated. There was yelling – more so from the car rental staff. There was also a ripple effect of anger and frustration – from people at the bar trying to relax to all the other car rental workers who were inside that now had their attention turned onto the confrontation happening.

Without a doubt, the customers being yelled at would never be customers again.

I couldn’t help but think about how much of a waste that time and energy was to deal with those people. Then I thought how the workers could have killed them with kindness – and maybe even made a returning customer or advocate of the two who may or may not have caused some damage to the car – certainly it wasn’t on purpose. Or they could have shrugged them off entirely and moved on.

Either way, they could have invested the time – rather than yelling – in calling upcoming guests and giving better attention to those in the shop. They could have focused on making it a remarkable experience for everyone but two troublemakers. They could have moved on sooner and both business (car rental and bar) would have been better because of it.

Most crappy customers. Most issues that arise. Most challenges we face – it’s the same thing.

We’re better off reducing our sunk cost and pivoting and moving on. Better to shift to kindness and focus on advocacy than getting sucked into a heated debate and frustration.

Doing so impacts a lot more than just what’s in front of us.

Stay Positive & Focus On The Good

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Garth Beyer
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