All competition is good competition if the side you’re competing on is the right side.
And, of course, the side you’re on is the right side.
But you won’t know you’re on the right side until you’re aware of what the other side is.
The best marketers don’t necessarily add fuel to any fire, so much as they point out the fire already within.
And for every side that’s right, there are multiple sides that aren’t.
Shining a light on those drives loyalty.
Stay Positive & Fists Up
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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