Rollerblading and ice skating are same same, but completely different once you start.
Pitching podcasts and pitching news outlets are same same, but completely different once you hop on the phone.
Elevating a guest experience at a coffee shop and doing so at a beer bar is same same, but vastly different once you start interacting with the guest.
Finding the familiar helps us find comfort and a starting place; but it must be treated as just that – a starting place.
We have to treat different projects differently, different people differently, different experiences differently.
Stay Positive & Figurative Copy & Paste Is A Recipe For A Fumble
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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