It’s rare for me to hear an employee say, “how much more can we give?”
It’s a lot more common to hear, “how much can we get away with saving (not giving)?”
Zig, Godin, Marx all talked of the race to the bottom in one way or the other. The bottom is sharp. It’s beyond efficient if you’re defining efficiency as giving as little as possible with an acceptable return. Is that the race we want to win?
I’ve always thought saving to be a funny concept. For some reason people view saving $5 on a pint of Ben & Jerry’s Iscream the same as saving $5 on a muffin for the Boys & Girls Club.
Likewise, in the work place, they see saving $50 on unnecessary banner ads the same as saving $50 on better packaging.
While the Iscream will make you instantly gratified and the banner ads may seem like you’re doing advertising that matters, it’s the donation to something positive that stays with you; it’s the over-delivery of your product that your customer will always remember.
Let’s not confuse saving with not-giving.
Stay Positive & If Anything, Give More
- Get Them To Try It Twice - November 12, 2024
- Sometimes There’s No Point - November 11, 2024
- Imagine If - November 10, 2024
