When you ask someone to do something—anything—don’t just give the command and walk away like a general in a trench coat.
Add the why.
And add it after the ask.
Not before. Not buried in backstory.
Not sandwiched between apologies or PowerPoint slides.
After.
Because people remember what you said last.
“Can you get this to me by Friday?”
That’s the ask.
“Because it gives us a real shot at hitting our launch timeline and looking like total pros.”
That’s the why.
The why is what aligns the task with their personal or professional why. The thing they care about. The thing they’re gunning for. The thing that matters beyond busywork and protocol.
We don’t move because of instructions. We move because of meaning.
Ask clearly. Then tack on the purpose like it’s a tailwind.
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