There’s an opportunity for many brands if they can forego creating messages the way they want and, instead, to say things the way the target wants to hear them.
It’s great to know what you want to communicate, but if it’s not what the target wants to hear, then you’re talking to yourself.
It’s always best to start with the target in mind: What do they want to hear? What will they respond to? What will they appreciate being told?
Then you look into how you can gift that information.
Stay Positive & Stop Falling On Deaf Ears
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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