Saying “sorry” to a customer doesn’t do much. What does do much is action.
The same can be said for your brand story.
Preaching it might get attention, but not loyalty.
Elevator pitches are changing from what can you say in one minute to what can you do? What can you have the other experience? What story can you tell that shows what you stand for?
No one is listening anymore. But they are looking.
Stay Positive & What’ll They See When They Look To Your Brand?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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