Scaling And Humanizing

Humanizing

You could dumb it down, turn your project into a to-do list any gruntworker could complete.

You can make it so your business just needs cogs, people who check the box and complete A and B while others complete C and D.

You can convert it into an assembly, compete on price and outsource all the work.

On the other hand, you could also care more, invest more in the long haul and personalize every element of it.

You could give more than you have, connect on a deeper level and listen more than any one would imagine you listening.

For some reason, people have been convinced that to scale you can’t be human, but imagine if you scaled being human?

What if you hired more people who care and who ask questions? What if you invested the time to personalize every outreach and package?

Scaling doesn’t always mean doing more with less, it can also mean doing more with more.

 

Stay Positive & It’s Not A One Or The Other Situation

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Garth Beyer
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