At least, the traditional type of scarcity we grew up with.
In the past, if a business was (supposedly) running out of inventory, you had to buy in because no one else had what they had at that value.
That’s not the case anymore.
Once a business is out of product, you don’t fret as much. Maybe you’re bummed, but only for a second. The reality is that you’ll find a replacement before your go-to brand can order more product.
For most (important) brands, competition isn’t about price; it’s about perceived value, the story it helps customers tell about themselves. There is less power in scarcity tactics now. Instead people want to know you’ll be there–guaranteed!–when they need you.
I guess that means you can put those clever marketing dollars to something else.
Stay Positive & It’s A Strange Ever Changing World Out There (Isn’t It Great?)
Photo credit
- The Outcome You’re Hanging Onto - January 10, 2025
- Marketing Puffery: Walking The Line Between Hope And Honesty - January 9, 2025
- Wise Words - January 8, 2025
