Scenario planning is often used as a crisis management tool.
Say road construction happens on your business’s street, do you have funds to make it through? What do you do?
If you’re a bar and get a shipment of beer that’s spoiled and you have nothing to serve for the next 24 hours, what’s your course of action?
You need a crisis management plan. We can agree on that. But what if you spun scenario planning on its head and applied it to the values you think you stand for?
When Google says you’re open on a Sunday and someone wants to rent out your venue on Sunday, do you agree even though you’d be lying to everyone who Googles you on Sunday to see if you’re open?
Or, say, you’re an airline with an overbooked flight. Do the actionable responses you have to choose from align with your values?
For most brands, they’re stuck in survival/crisis management mode and blind/ignorant to the fact they’re not upholding their values.
Stay Positive & Start Planning Now
Photo credit
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