Building your business and brand is a lot like baking brownies or brewing beer. You can get all science-y. You can have everything perfectly measured, perfectly timed, and at the perfect temperature. It takes a ton of work, attention, and, arguably, stress. But it can be done.
The catch is by following the rules so closely, you don’t produce anything new.
Sure you can brew an incredible beer and build an incredible business, but nothing is as remarkable as something that is both incredible and new.
When you know where you’re going to arrive, it’s best to try new ways of getting there.
Certainly learn from science, but don’t stick to it.
Stay Positive & Skip Science, Try Art
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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