Searching for expectations … that’s all anyone is doing.
Once they find them, of course, they’ll see if the promise is kept.
In various situations, like work, they’ll even seek to fulfill that promise.
Alas, they need the direction first; the expectation.
That’s why the worst meetings start without anyone sharing why they’re there.
That’s why the worst projects end up outside of scope.
That’s why the worst creative is completely off target and in need of multiple revisions.
That’s why word of mouth can either help or hurt your business–they’re merely sharing whether the expectations you set (or the ones they set because you didn’t) were met.
Stay Positive & It’s Your Responsibility To Set The Tune
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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