When it comes to service, whether it’s person to person or an online help bot, people rarely give you a second chance after they’ve had a poor experience.
One sarcastic and rude server at a restaurant, and that couple’s not returning.
One terrible experience trying to figure out how to return a product ordered from your website, and they won’t be ordering another.
Time and attention needs to be put to ensuring a positive experience from the moment one thinks of your brand to… infinity.
It might seem like a lot to ask for, but more and more companies are sprouting up, determined to do it, to be the best.
Stay Positive & Make It So Your Customer Doesn’t Need To Give You A Second Chance
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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