Good ideas are easy. It’s doing them that’s the remarkable part.
In which case, you may not want to (or may have already done) and now you want to sell someone else on doing it – you want to sell them the idea.
Traditionally you do this by talking about the idea, by sharing every perspective, by shining light on every angle of the idea. Traditionally you sell an idea by focusing on the idea and less on the selling.
No more.
To sell an idea, sure, you have to tell someone about the idea, but that takes only a few minutes. (If it doesn’t, you may want to find a different idea.) The rest of the time is filled with how the idea will work and has worked before. It’s about getting someone to take the initiative and selling them their self-motivation to follow through, to take action with the idea.
Good ideas are easy to produce. Doing them is the hard part. But getting someone else to follow through, that’s bloody hell.
But worth it. Always worth it.
Stay Positive & Motivating. Selling. Same Thing.
Garth E. Beyer
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