If you’re in the marketing world of creating similar content again and again for the same target, then you’re like me.
If you’re like me, then you also have trouble writing that content because you feel you’re being repetitive, that you’re saying the same thing in a different way, that you’re sending messages to a target that has already received those messages but chose not to respond.
It has taken me awhile to work my way through the mental battle of repetitive content creation. Here’s two ways I see it:
1) Every piece of content is a reminder.
Sometimes I need a reminder to not use so many hand motions when talking. Sometimes a kid needs a reminder to say please. Sometimes your target needs a reminder to…?
Think of your repetitive content as reminders. We all need them from time to time.
2) Speaking of reminders… when it comes to repetitive content, I remind myself people may be reading the content for the first time.
I subscribe to the BeerSmith newsletter. Each newsletter has a lot of basic information. The thing about beginner info is that there’s a limit. There’s a point when BeerSmith has to repeat himself, and I’m thankful he does. That newsletter about “the properties of yeast” helped me a lot and I couldn’t imagine someone else not benefiting from that information simply because I’ve gotten it once already.
Repeat content is effective. When you find yourself creating more of it, pause and remember the benefits of writing the same thing in a different way. It’s not a waste of your time.
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